The UK Energy Excellence Marketing Strategy

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The UK Trade & Investment five-year strategy Prosperity in a Changing World was launched in July 2006. Acknowledging the increasingly competitive global market for international trade and investment, it addresses the need for a more coherent marketing strategy to promote the UK’s strengths.

The UK Energy sector is thriving. But if it is to enhance its competitive position still further, it needs to become more international. It has therefore been pinpointed as one of the priority sectors for action by the Government. Not only must it build on its existing track record, it also needs to fulfill its potential in world markets.

The strategy examines global energy challenges looking out to 2030. It highlights the key opportunities for the UK to make a leading contribution to the provision of the technology, innovation and expertise needed to supply better, cleaner, higher value energy, including low carbon options.

The strategy also launches a prototype for the first integrated mapping tool of the UK’s large, diverse and growing energy business.

The UK Energy Excellence marketing strategy is for everyone working in UK Energy or involved in its future. The period of extended consultation for this strategy involving sector experts, UK businesses and government departments has shown that the industry can work together productively as one sector.

The new strategy sets out a clear direction and plan of action that will help focus collective efforts and achieve shared goals. This means joined-up marketing will improve the targeting and co-ordination of marketing initiatives. It means understanding the customer journey and decision-making process, so that everybody delivers the right message at the right time. It means working together with a shared approach and goals, making the very most of joint resources.

Above all, it means telling the story of UK Energy.